Lumber Liquidators Chairman's Behavior Deceptive on Tainted Flooring Issue
On March 1, 60 Minutes aired a segment about illegally high levels of formaldehyde found in laminate flooring sourced from China and sold by Lumber Liquidators, a Virginia-based retailer of hardwood flooring. QVerity's behavioral analysis of correspondent Anderson Cooper's interview with Lumber Liquidators founder and chairman Tom Sullivan concluded that Sullivan was likely aware that his company was selling flooring that was non-compliant with these regulations, and that he appeared to be withholding information, the disclosure of which could result in serious negative consequences for himself and his company.
Tagged: Lumber Liquidators, Tom Sullivan, 60 Minutes, Anderson Cooper, formaldehyde